A lot of people base their decision when hiring a web designer and looking into website design exclusively on the initial cost estimate they receive. The cheapest gets the job, and that’s as far as their research goes. However, it is important to consider that your website is often the first impression your audience gets of you. In turn, this impression reflects on you. If your site is going to be a key element of your success (and it should be), don’t fall into the trap of diving in with the cheapest. Make sure you get a high quality end result. Though this isn’t to say that you can’t get results you’re proud to display at less than you would expect!
Getting what you pay for in website design.
Quality should be your primary deciding factor, not just cost. A poor website design that doesn’t serve its purpose, or offers a poor user experience can actually have a negative effect on your audience. It is true that almost anyone can build their own site these days. However, it’s not enough to just exist (and do you really have the time for that?). It needs to successfully guide your audience to the intended actions and keep them coming back. By having a professional designer that delivers high quality results, you have a custom website that does everything you want it to and isn’t just another template. Should you need help or want to expand, you’ve also got someone to talk to for reliable support and advice should you need it.
Well…how much will it be?
An unfortunate fact of website design is people often don’t know how much their website or project is likely to cost. This is understandable though – a lot of people have never needed a website made! There will be limited knowledge of the work that goes into designing, developing, launching and hosting a site. This doesn’t even include the supporting design and marketing services. Estimating a cost for a website varies on a case by case basis. For example, your barber’s site displaying their opening times and not much else is certainly going to cost less than an eCommerce platform dealing with customer databases, shopping carts and much more. Any designer will need to know what you need and what you can afford. Knowing your budget early on can significantly reduce time spent answering seemingly endless questions.
Common thoughts and answers.
“I don’t want to be taken advantage of by letting the designer know how much I’m willing to spend”
That’s not what this is about, and your final bill is not automatically what you state as your budget. If the work done cheaper, it most certainly will be. The client will be happy that they’ve saved money, making a good recommendation more likely. Nobody gives recommendations to the designers that are just taking advantage, and recommendations make or break a designer! Being up front with the client is just as important. Unexpected costs are the last thing any client wants.
“The designer should be telling me how much this is going to cost!”
True, it is up to the designer to give you an approximate cost. However, a cost estimate can only come after there is a good idea of what the project is expected to feature. Without at least a general idea of the scope, it is just guesswork and is impossible to provide an accurate estimate. Having a view of the bigger picture allows for needs and wants to be prioritised, making the most of a given budget.
“I can’t afford a website because my budget is too small”
Less of that negativity! Just because your budget is on the low side, doesn’t mean you can’t have a site. Even a shoestring budget can produce a surprisingly effective website. You may not be able to have all the bells and whistles, but there are always alternatives and you’ll still get a unique space featuring a very nice site to call your own. It is also part of the designers job to help constructively scale down a project and combine features to fit inside your budget! A client’s website can be expanded with fancy elements at a later date if necessary.
“I don’t want to insult them by giving a low amount”
It’s never personal! It is understandable that people have no idea how much a reasonable cost would be, and it is positively expected that everyone wants to spend as little as possible!
“I don’t want to tell you, just let me know what you charge.”
Each estimate is on a project by project basis. There is no way of knowing how much anything is going to cost without knowing the scope. We can only know the scope once we know which features will fit into your budget.
Why should you share your website design budget?
It is in your interests to provide a budget whenever a designer asks you for one. You’re going to find quotes on the high end, low end, and somewhere in the middle when you shop around. By providing a starting point, you’re going to get much more accurate estimates. You’ll also find designers that are more flexible and capable of actually sticking to your budget. Without a starting point, there is no way of knowing which features are going to be feasible. The reliability of quotes will vary wildly. A good analogy would be when you go to buy a car and the dealer asks how much you want to spend. The customer is prepared to buy a modest Ford. The salesperson gestures straight over to the Bentley’s. Nobody wins!
Being up front with your budget isn’t some profiteering tactic. It is simply the most efficient way to know what features are possible for your project within budget. Less time spent discussing features outside your scope means more time to work. More time spent making your site look and perform at its best.
Are you looking for a professional, bespoke website? Contact Digizoid today and we can work together to make your project not only a reality, but something you will be proud to put on display as a part of your online presence!
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